Royal Enfield sold 1,445 units of 650 Twins in February 2019 but the overall sales of the company have come down by 14 per cent
Royal Enfield delivered 1,445 units of 650 Twins in February 2019 compared to 1069 units in January 2019. The 650 Twins were introduced in the middle of November 2018 and the response for the cruisers has been excellent. One of the reasons for the huge success of 650 Twins is the aggressive pricing strategy of the company.
The 650 Twins are the most affordable 600cc+ motorcycle in India. Royal Enfield revealed the 650 Twins at the 2017 EICMA and the debut in India took place later at the Rider Mania event. Among the two, the Interceptor 650 is more popular among customers and it is slightly cheaper when compared to the Continental GT 650, which carries the same design theme of its earlier sibling.
The company is planning to introduce more accessories for the 650 Twins as customization is so popular among customers. Some of the upcoming accessories for the 650 Twins are alloy wheels, luggage and electrical. Currently, the 650 Twins comes with 18-inch spoke wheels with 100/90 section tyre at the front and 130/70 section tyre at the rear.
The 650 Twins are powered by newly developed 648 cc twin-cylinder fuel injected engine producing 47 bhp of power at 7,250 rpm and 52 Nm of torque at 5,250 rpm. This engine is mated to a 6-speed gearbox and it is the first model from Royal Enfield to come with a slipper and assist clutch. The performance of this engine is excellent with good efficiency.
The braking duties are taken care of by 320 mm disc at the front and 240 mm disc at the rear. The company has given dual-channel ABS braking system as standard but the bike misses out on modern features like LED headlamps, LED tail lamps and full digital instrument cluster.
The overall sales of Royal Enfield have come down in February 2019 as the company sold 62,630 units compared to 73,007 units same month last year and sales dropped by 14 per cent. The domestic sales of Royal Enfield posted 16 per cent negative growth. But exports have improved considerably as the company registered 49 per cent growth.